A Secret Garden in the City
Posted on February 06 2018
It's always difficult finding places in New York City to take dreamy photographs. There is, however, in the East Village a secret paradise known as The Community Gardens. These are small gardens that belong to the people that live in the neighborhood, some people have their own plots and can...
The Making of The Moon Dance
Posted on November 28 2017
Hi everyone! I want to tell you a little bit about our most recent Celestial Night inspired collection and photoshoot "Dancing On The Moon: A Midnight Fairytale". This is a dreamy scene of fairies dancing around the moon wearing dark and glittering outfits with moons and stars. But this collection is...
Ode To Film
Posted on August 05 2017
Caroline Mathis by Bao Ngo Brighton Beach, Brooklyn. 2015 . Clare Cirillo by Hana Haley Cancun, Mexico. 2017 . Hana Haley by Bao Ngo Seashell House, Isla Mujeres, Mexico. 2015 . Ruby June by Bao Ngo Akumal, Mexico. 2015 . Ruby June by Bao Ngo Akumal, Mexico. 2015 ....
Q+A with artist Crystal-Jade Vaughan!
Posted on July 02 2017
Crystal is an incredibly talented and imaginative London-based artist, designer and story teller who has worked in the fields of illustration, toy manufacturing, story development, costume design and more for companies like Dreamworks, Microsoft, Disney, 3A and others! I was so honored to work with her recently on a design and...
The Princess, The Witch and The Unicorn
Posted on June 24 2017
We've collaborated again with artist Crystal-Jade Vaughan to bring three magical girls to life! Each inspired in a mythical creature.... Read their stories and shop their looks below! SHOP IRISSA'S STYLE! SHOP CORDELIA'S STYLE! SHOP TALLULAH'S STYLE!
A Mermaid at Home
Posted on June 19 2017
The Seashell House is so special to me, not just because I have devoted the last 6 years to mermaid imagery and inspiration but because of it's story and location as well. This house is located on the small island of Isla Mujeres close to my home town of Cancun,...
She sells seashells by the seashore
Posted on March 11 2017
The fast paced life of a seashell entrepreneur: Anakaren as the cutest salesgirl wearing the Island Girl bikini
Inspiration and BTS for "Castaway Siren"
Posted on March 08 2017
So many times the best things happen unplanned. Hana had come down to Cancun to shoot the summer collection and we had an extra day before we started. I wanted to do an extension of Spring with more fishnet and spiral shell styles and all I knew was that I wanted something...
BTS and Interview with our Spring muse: Emma Dewing
Posted on March 01 2017
Sometimes it's good to shake things up and do something different, this is what my creative mind was asking for for the Spring collection. I really wanted something closer to nature and more raw so we did lots of neutrals, fishnet, leather textures and incorporated natural seashells into the designs....
New kid in town
Posted on March 01 2017
I'm really stoked on this new style. It's totally inspired in a seashell shape but it's different than anything we've made in look and fit. As long as there are seashells in this world I shall make new tops to look like them. Seashells are such a sublime part of nature....
Posted on March 01 2017
We are very honored to have been featured in the awesome magazine Galore. They did a write-up on our Spring film and and interview with our designer, Margarita Calderon. From the write up: "The movie is part The Little Mermaid, part The Virgin Suicides, telling the story of what happens...
Lost in L.A.
Posted on February 22 2017
As much as I love New York and living here it suits me much better than L.A., I will admit that LA wins on the visual part hands down. Pink buildings everywhere and wildflowers in bloom on the sidewalks... the wide open spaces and big houses make me wonder what...
The making of Sink Into Pink
Posted on December 22 2016
I probably say this about every shoot we do but up until now "Sink Into Pink" has been my favorite campaign. It combines so many of my favorite things: a strange and majestic place in nature, dreaminess, and the color pink. Not to mention my home country, Mexico and a...
Posted on November 18 2016
Coney Island shoot with Taylor Coward reminiscing of the 70s
Inspiration for Legs For A Day
Posted on October 24 2016
Angel on Collins Ave The original mood board and color story for this shoot. Polaroids we took between takes
Posted on October 19 2016
This summer we were featured in The Sports Illustrated Coney Island shoot! Here is supermodel Hailey Clauson as a beautiful mermaid in an exquisite tail by Mermaid Kariel (mermaidkariel.com) and our Oyster Rose Seashell Nouvelle Top!
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